Microsoft wanted to create some noise about their latest accessibility technology that enables severely disabled people to play music. We saw an opportunity for a partnership with the Invictus Games Foundation. Allowing military veterans to reconnect with the musical instruments that their injuries had stopped them playing. What we didn’t tell them that was that the music they were learning would be the new anthem for the Invictus Games.
We won the TSB pitch for McCann with a brand campaign called Life Made More. (See the launch campaign below)
The work was so successful they recently asked us to promote a debit account called Spend & Save.
Problem was, the money you earned added up rather slowly. So rather than shout about it, we persuaded them to let David Schwimmer whisper about it instead.
During the pandemic, Dettol didn’t just help protect families, it helped keep 1000’s of businesses running safely too. This is just one of three stories created for social media channels showing how Dettol enabled a small company to keep running during lockdown.
I won’t lie. I grumbled at the two-prong brief. ‘Demonstrate the sprayer action as well as telling people it offers long-lasting weed control’ they said.
So, we threw some humour at it.
And then a dollop of weird thanks to the brilliant director, Harold Einstein.
The client got their sales. We got a Gold One Show, a Gold Clio and a Silver Lion.
The original brief was just a one-off 25x4 print ad.
So the client was a little surprised when we came back, perhaps a little over enthusiastically, with the idea of creating a run of vintage style posters for the nation’s chip shops.
The public loved them, so the client commissioned a special run of bottles too.
Campaign’s Annual put us in the Top 10 posters that year.
A special thank you goes to illustrator Paul Thurlby, who won with the work at the AOI World Illustration Awards.
Honda felt that they’d made the impossible car.
Their CR-V was the first SUV that was as efficient as a small saloon.
We wanted to create a film that defied logic too.
The original idea was set in a single large Ames room. But when Michael Gondry tells you something’s impossible you tend to listen/panic.
Chris Palmer was less phased and inspired a rewrite.
The film went on to win a Gold Lion, Gold Arrow and got in book at D&AD.
The directors Oliver & Blair at Novemba did an incredible job here. What they achieved in a very short time with very little money is nothing short of a miracle. In the space of 3 weeks they nipped to India, Ghana, Mexico then home via New York collecting all the jigsaw pieces needed to make this film. All while juggling a personal project following Amir Khan.
The final film helped launch Western Union’s Chain of Betters social media campaign to show how good things happen when money moves.
This project was close to home for me. My sister’s mother in law, Anne, suffered from Dementia. I saw first-hand how this cruel disease steals people you love, bit by bit.
A couple of hours in a helicopter shooting over London followed by days upon days upon days of nudging stuff left and right in a dark room. This project was a serious labour of re-touching love.
The Department of Health wants the conversation about men’s health to start at an earlier age.
That’s why schools are encouraged to get involved with Movember.
But up until now it’s male teachers having most of the fun.
Fortunately, we had a client with a freakishly-fast-growing grass product and it gave us this idea.
We collaborated with the Movember charity and our client Miracle-Gro to create teacher packs for over 650 schools, reaching over 20,000 young people.
Education is the number one reason why people use Western Union to send money around the world. Each year they enable millions of young women to get to school.
But rather than tell girls education could help them get a good job, we wanted them to aim a little higher.
The film launched on International Women’s Day film, was written by Holly Fallows & Charlotte Watmough and directed by the recent BAFTA winner MJ Delaney.
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